I'm the producer of The Fitzroy, an independent, live action, feature film; a black comedy set in a post-apocalyptic 1950’s Margate. The world is covered in a poisonous gas and the Fitzroy Hotel (a beached submarine) is the last place for a traditional holiday.
The hotel is sent into chaos when one of the guests murders the hotel’s owner. It is left to Bernard, The Fitzroy’s hapless bellboy, to keep the hotel from falling apart as he struggles to hide the murders from the other guests and the ever-suspicious authorities.
The film won two awards at SXSW film festival in title design (Jury Prize and Audience Award). In doing so, it beat heavy weight hits such as 22 Jump Street, Captain America and Godzilla. The title sequence can be seen below. Went on to win a Platinum Remi at Worldfest and be nominated for the discovery award at LOCO.
Target was to raise £60,000 through the crowd-funding platform Kickstarter.
The campaign was 45 days in length and tightly planned and organised throughout, through social media and real life activities. We were constantly creating rich content to engage supporters and were keen to evolve and adapt the campaign where necessary if we didn’t get the right level of user engagement or felt a different strategy would work better. The end result was a successful campaign, raising 120% of our target - a total of £72,171. In doing so, the project raised the most money for a strictly British film from a crowd-funding platform.
If you're interested in finding out more about my thoughts and tips on crowd funding, read my blog on the top 5 most common mistakes made by film crowd funding projects.