Razorfish were keen to create a rich media expandable MPU designed to show off Speedo’s new fashionable swimwear range. The challenge was to show that Speedo was more than just a sports brand, with its new range of fashionable swimwear for beach and pool.
I managed the production through Epoch Republic working closely with Razorfish on its specific design requirements. The creative was to entice the user to interact and roll over the ad, at which point the video would expand and the user see the swimwear in its full glory.
Two videos were produced; Splash, about three models playing around the pool before jumping in to make a huge splash, and Sculpture; a woman in her mid-thirties elegantly stroking the water in the pool before diving into it. Both ads needed to have a 3 second loop at the beginning and 12 seconds after user interaction. They needed to ramp from normal speed to ultra slow motion allowing hot-spots of detail about the costumes to come up for the user to interact with and click through. With the technical challenge getting it into an initial file of 30KB before interaction and 100KB in total. This was achieved by shooting everything on the Phantom HD at 1000 frames per second, then in After Effects, the ramping points at which the speed changes took place were controlled and the final videos were compressed for flash encoding and delivery.
The video at the top represents an example of the finished video, but not of the MPU.