In early 2009, Avenue-A-Razorfish were rebranding to plain old Razorfish and wanted a quirky showreel to back it up. They approached Luke Losey to direct and me to produce, with a pretty simple brief of two elements:
1) Feature five of their key clients and show what difference the agency made to them.
2) It should be different to the usual flashy CG animated graphic showreels that were very common then and arguably more common now..
(Oh, and with a shoestring budget)
After working closely with Razorfish to develop the initial creative, we brought on a couple young exceptional stop-frame animators and we went ahead making the piece. The result after 7 (very) long days in the studio was a 100% stop frame animated video that hopefully has a loveable handmand charm to it, that feels almost nostalgic to work we've not seen for years.