The NSPCC wanted a viral to help raise awareness for the NSPCC Helpline.
This video is about some typical everyday choices we all have to make. However, deciding to call the NSPCC Helpline if you are worried about a child's safety is one of the harder choices someone may face.
The challenge was getting an actress who fit the bill for the lead role and also could comfortably act with camera head gear on, as the video is 100% from her point of view. Shot over two days on location with a week's post-production for editing after effects compositing.
Shots video of the week in August 2011.