In 2009, NSPCC were looking to create a series of 4 videos to highlight the kind of problems modern children suffer. They needed to be engaging and believable stories that youths could relate to. This idea was to create a realistic photo of a real environment that could be posted on a social networks and have someone step out of their environment to tell their personal story. (The story above focuses on teenage pregnancy)
Given the fact they were children and the production values required, the only way to do it was to cast child actors - particularly as they had to give a script monologue to camera, the pieces would live or die on the ability of the cast. It took extensive casting process where we looked at options from all over the country to find the perfect cast.
We did two set ups a day, filming one in the morning and one in the afternoon. As each scenario had the lead actor stepping out and interacting with their environment, while the rest of it stayed static as a picture we had to use extensive green screen on location. We had to first take a high res still and whilst leaving the camera locked off, put in a temporary green screen in the background and leave in the element that the actor interacts with - whether it be a float netball, basketball or swing. The actor was then precisely placed behind where they stood previously, to appear as if they walked out from themselves.
I produced the videos through Epoch Republic, developing the scenarios with Razorfish's creatives.
The scenario below focuses on Cyberbullying
The scenario below focuses on family issues
The scenario below focuses on neglect