In early 2011, Nokia were looking to update their .com site which was massively outdated having not changed for 4 years and was in need of a desperate refresh to bring in line with modern technology companies.
I came onboard after the site re-design when the aim was to create and deliver all the new site content for Nokia.com within a 12-week timeframe, and then to push out delivery to all global locals within an additional 6 months. Hugo & Cat had previously worked closely with Nokia to create the wire-frames and page designs, before I came in to manage the asset creation and delivery.
Initially I managed the creation of 10 new product pages – designs and copy - with five of those products having animated benefit tour videos (much like the ones to the right and below) each taking six weeks to create from initial conception to final video sign-off. The content also included multiple homepage, accessories and featured landing page assets covering topics like maps and apps.
With so much content, multiple steams of teams creating content was essential - managing that was tricky! I used scrum mythology – meeting with all the teams every morning for 15 minutes to make sure everyone knew where we were with the project delivery, what was needed and what we were working towards. I worked closely with each product’s creative team to develop the proposition and benefits, which was used to create the storyboard and page mock-ups for client approval, before animatics and eventual 3D animated videos. Upon sign off, assets were prepared for CMS delivery in house at Hugo & Cat to work within the Nokia templates. Videos were converted into flash to allow for copy localisation of content across multiple locales.
The end result was the first Nokia IT project delivered on time, and Hugo & Cat were eventually enlisted to manage the content creation and delivery for all Nokia.com global product content, which I produced over the next 12 months.