Nearby is an app that lets you view information about bars, transport links and more in your
area through your phone’s camera display. I produced an animated film to show
how the app helps you find new things to do, wherever you are.
The challenge was to create a video that could work globally across every market for Nokia. With availability of handsets varying market to market, meaning its impossible to guarantee that any product shown would be available in every market. That being the case how do you show the possibilities of an app that gives you a new way to see you world? By removing the product and bringing the app's streets to life.
Discovering hidden gems on city streets is exciting, so we decided to convey the sense of opportunity and adventure with a light, quirky style. Turning boulevards into playful infographic-inspired displays helped get the message across loud and clear.