When Nokia created a groundbreaking 41-megapixel camera phone, Hugo & Cat were asked to create a full suite of content to launch it to the world. So we thought, why not create as much as possible using the product itself?
I produced the content with every video and photo we used being taken on a PureView. The striking images helped generate a tonne of social buzz as people got excited about just what the phone can do. We backed this up with slick animated product tours, web pages and more to give our audience the full, glorious picture.