When you’ve got a product aimed at a young audience, the temptation is to try to be cool. Which really isn’t cool at all. Thankfully Nokia are big on the brand being authentic.
It made sense to take a soft story-lead approach to showing how the Nokia Asha 302 fits into peoples lives. After all, chatting with friends, organising things on the fly and meeting up for good times. Isn’t that what being young’s all about?
We shot certain sequences at 300 frames a second on a RED Epic camera. This gave us more control over how fast the action played out, ramping the speed to get across the pace and energy of the cast – but slow things down to focus on the handset. The result – a fresh look for a new release.