In 2009, the NSPCC updated their ChildLine website to make it more accessible for children, with better usability. It was huge investment and a massive overhaul. To prove it was all worthwhile, NSPCC were keen to create a showreel with a real human feel that tugged at the heart strings, but still demonstrate the benefits of the new site.
I produced the showreel with a blend of live-action and CG animation of website assets. A small studio build was required for a days shooting to create a realistic bedroom for the little girl, with a few hours in the recording studio to get her voice-over. The post production and animation took a total of three weeks, though the challenge was doing it alongside the side the completion of the site itself. So assets and designs were evolving and being updated. This meant the process had to be dynamic enough to change to make the deadline.
I believe the final video had a powerful effect on the NSPCC executives.